80,001 blogs today!

Apparently there are 80,000 blogs created on the web every day. Well today it must be 80,001 because Business Two Zero came in to existence earlier this afternoon. If you've just stumbled across this site by accident, been hiding in a cupboard for the last few years, or maybe you just got back from an expedition down the Amazon, and you aren't sure what a blog is, then you should find out more about this phenomenon. They tell me there are 140 million blogs on the web already, and it is affecting the whole world of publishing and media in a big way. That means that you need to know about it, know how it will change some of the traditional ways you've done business in the past, and learn how to use it to your advantage.

One place to start to make sense of what is available, and what might be useful to you, is to look at CNET's Blog 100. If you want to find out about the basics, the history of the way web logging has developed, how it has become a legitimate news source, begun to influence politics, then a good place to start, as with so many topics, is the Wikipedia entry.

The one thing that is assured, is that blogging will grow in importance. At a minimum, companies should monitor blogs to learn what is being said about their products, or make plans to create blogs as a means of communicating with their customer base. Read Forrester's research and thoughts on the topic - Blogging: Bubble Or Big Deal?