Sunday, January 15, 2006

Web users judge sites in the blink of an eye

Tomorrow I'm with a customer facilitating a design workshop for their new website.  I know they are keen that their new site makes a striking first impression, but I hadn't realised quite how important that is until I saw this research on Nature.com which says that potential readers can make snap decisions in less than 50 milliseconds:
"Like the look of our website? Whatever the answer (and hopefully it was yes), the chances are you made your mind up within the first twentieth of a second. A study by researchers in Canada has shown that the snap decisions Internet users make about the quality of a web page have a lasting impact on their opinions."
Read the full article, but try and take a very quick look at your own site with fresh eyes.
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1 Comments:

Blogger Dennis Howlett said...

It's a BIG issue which is why I've re-drawn AccMan Pro FOUR times since it launched - and it will no doubt change again at some point.

16 January, 2006 18:11  

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