The Elevator pitch

An "Elevator Pitch" is a concise, carefully planned, and well-practiced description about your company that your mother should be able to understand in the time it would take to ride up an elevator.  While I was thinking about improving mine, I found this resource on perfecting your pitch by Bill Joos.  He preaches the art of the pitch for Garage.com a venture-capital investment bank that's helped more than 60 startups raise a total of $200 million since 1999.

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