BTZ's insider's guide to Blogging - part 2

Is it worth it?  What's the ROI?

Well it is a big regular investment in time if you are going to make it successful, and a nil to modest investment in technology, with excellent free or low cost services and tools available.  Part 3 will cover those technology choices, but is it worth it?  In the best of guerrilla marketing traditions, a resounding YES!

A Web log created by Savile Row tailor Thomas Mahon has helped build a community of enthusiasts, some of them far away from his traditional markets in Britain.  It turned his ailing local business in to an Internationally known phenomenon.  Go to English Cut, see the PR it has helped create or listen to the podcast (and while you are there, sign up for his newsletter). 

Blogging has doubled Stormhoek's wine sales (a South African brand) in less than twelve months.

Robert Scoble has a major impact blogging for Microsoft. 

Big Blue bit by the blogging bug and now Christopher Barger is IBM's "blogger in chief".  He is helping lead the computer giant's efforts to make everyone in the company familiar with blogs.

On 17 December 2005 in his 3 month progress report, and just before he moved from the Typepad platform to WordPress, Dennis Howlett wrote of his AccMan Pro, accounting practice oriented blog:

"As of close of play today, we've had 6,270 visits with 13,350 page views. And I've now penned some 297 articles, receiving 84 comments. Thank you all. It's shaping what I do."

I wonder what point you are at now Dennis?  I would guess the pace is increasing. 

Some other commentary you can look at:

Blogging ROI: Building a Customer Base from Crossroad Dispatches.

What's the ROI of blogging? from Collective Conversations.

Or what's blogging's r.o.i.? from Gaping Void

And lastly, to demonstrate the power of this stuff The Best Blonde Joke Ever

If you missed part 1 it's here .  The series carries on with Part 3 - plaform selection and Part 4 - key lessons and SEO.
Technorati Tags : Blogging, marketing, ROI, English Cut, Stormhoek, AccManPro, IBM, Scoble, Typepad, WordPress

Powered By Qumana