Help with the dreaded Cold Calling

For most people in business the toughest part of finding new business is cold calling, and that includes seasoned (don't I mean old?) sales professionals.  I screwed up on one yesterday where I temporarily forgot the cardinal rule, which is to always put yourself in the other guys/gals shoes.  It always helps to prepare and take advice.  Here is a good article on the topic from Business 2.0 magazine, and another one from Buzzle.com.

Technorati Tags : business, development, cold, calling

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